"The Dutch Strike First. Amsterdam's Dam Square 'Tape Attack' reveals Dutch self-belief as a group of die-hard football fans create a schedule board out of tape with a clear orange line leading to the final which has been clearly marked with 'Bezet' (taken)."
"This year, the Dutch National Team will head to South Africa with newfound resolve, unity, and focus, determined to come home champions. To do it, they'll need more than beautiful skill and brilliant play. They'll need a passion never before seen in Dutch football. To win it all this year, they'll have to give everything they have. They'll have to come together and bleed Orange."
Source: Wieden + Kennedy
